CRM & marketing automation

Easily keep prospective customers engaged with marketing automation for manufacturers and industry.

Automate more of what you do

Sustain prospect interest

The sales cycle is often long in industrial marketing. This can present challenges when following up with leads and keeping them interested and engaged with your brand. Our team implement effective CRM strategies and marketing automation workflows to solve this. And we’re CRM agnostic too, but if you want to know our favourite….

01/

CRM setup & integration

We will set up or integrate your CRM system to centralise contact data and communication history.

02/

Automated emails

Our team will configure automated emails and lead nurturing processes to keep leads engaged.

03/

Lead management

We will categorise leads by behaviours, jobs and readiness to buy to prioritise them effectively.

04/

Reporting & optimisation

We measure performance and adjust campaign messaging, automations and channels based on the data.

Generate leads to nurture

CRM and marketing automation for manufacturers is no good without any leads. Combining our CRM and automation with industrial digital marketing can elevate your results. Our in-house digital marketing team can create a targeted strategy to drive leads into our nurturing and automation setups.

The process

Lead nurturing made easy

Keep prospective customers engaged and stay in mind with centralised data points, automated emails and personalised touch points. Our process is comprehensive, leaving no stone unturned in your sales process.

Platform selection

Our team will evaluate your current CRM before recommending a platform suited to your tech stack, marketing communication and data needs.

Data cleanup & import

We will review the data on your current CRM and clean, segment, and migrate it to ensure accuracy and usability.

Workflow design

Our team will work with you to map out buyer journeys. We will identify all touch points where automation can fit in.

Content Creation

We will create and build nurturing campaign and customer journey assets such as emails and lead magnets like whitepapers, webinars, blog posts and videos.

Testing, QA and launch

Before anything goes live, we will run intensive quality assurance tests, ensuring your data is syncing, and that emails and assets are previewing correctly.

Ongoing Optimisation

Once live, our teams closely monitor data and performance to get data-informed insights that help us optimise the process for the best results.