technical & thought leader content

Connect with audiences and promote your solutions through engaging and relevant technical content.

Expert industrial copywriting

content that's compelling, not complicated

Translating technical information into a dynamic piece of prose can be tricky. Our team of copywriters take this off your hands, expertly crafting content that connects with your audience and shows how you solve their challenges.

01/

Technical information

We write long-form technical content – white papers, ebooks, or application notes – with detail and clarity.

02/

Thought leadership

Our team can help you demonstrate your authority and expertise with insightful and thought-provoking pieces.

03/

SEO website content

We can make your website visible through industrial content marketing and SEO best practices in your website content.

04/

Emails & adverts

Our writing team can appeal to your audience and encourage conversions with targeted writing in emails and adverts.

Content-led digital marketing

Technical content writing works best when it is part of an holistic strategy.

Our digital and copywriting teams collaborate closely to create industrial content marketing strategies that utilise emotion-driven, benefit-led content. This means each campaign speaks to your audience directly, leading to more conversions and better results.

The process

Translating the complicated

When you are in the thick of it, your technical copywriting can be a bit too detailed. Our industrial copywriting services are designed to take the task off your plate and turn the technical into clear, engaging content your audience actually connects with.

01/

Plan the content

We’ll establish marketing goals and audience before identifying the best type of content, brainstorming topics, and considering a wider content marketing strategy.

03/

Create the content

We write in your brand voice, telling compelling stories with fresh perspectives; engaging your audience and backing it up with facts, data, and persuasive examples.

02/

Unlock the knowledge

Our copywriting team build on their knowledge of your business, products and specific topics decided upon through interviews with your experts and their own research.

04/

Review & refine

We make sure the content is optimised for the right channels and formats. We give you and your team an opportunity to feedback on the work and then we’ll then finalise the writing and visuals.