The development of a ‘Clean Air’ market offer, focusing on Servomex’s capabilities in the emissions and process analysis space; positioning existing solutions to traditional verticals transitioning to new levels of environment compliance; and to emergent energy technologies where process gas analysis is required to produce fuels.
With an opportunity for repositioning gas analysis in a different context, Coda developed creative that supported an optimistic, forward-looking view for Servomex solutions. Flexible, brand-strategic messaging and creative addressed the here-and-now concerns of customers, but also enabled Servomex to position itself as a partner to navigate future change.
01/
Messaging development provided three distinct routes, with the selected ‘change is in the air’ message acknowledging a shifting market landscape, encouraging customers to reflect on adapting to future challenges.
03/
Expert marketing and technical content creation, authored in-house and applied to a content suite including launch video, two twenty-page magazines, and curated podcasts
02/
Creative development that took deliberate inspiration from the innovative renewables and electrification sectors, rolled out to customers in the Americas, Asia Pacific, Europe, Middle East and India.
04/
Application to a global inbound marketing and social media campaigns, with campaign traffic pointed towards a dedicated landing page and leads tracked through the website into Servomex’s CRM for qualification
The success of Clean Air positioning has produced a rolling legacy of product and market campaigns launched throughout 2022 and 2023. The learnings from the campaign fed into a full brand repositioning project, with activation taking place throughout 2024.
Marketing for industry
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