A unique framework for industrial marketers revealing the 9 key principles for success.
We’ve distilled 2 decades of Coda’s industrial marketing experience into the 9 key principles for success that we see across our most successful clients.
Those principles make up the Marketing for Industry framework, designed by Coda specifically for industrial marketers.
The framework is the basis for how our strategists work with clients, and informs the direction of the planning and activity we undertake. So we know it works.
But you don’t need to take our word for it.
To validate the framework, we ran a series of research interviews with industry marketing professionals, and as a result we’ve developed a whitepaper featuring the full Marketing for Industry framework as well as key marketing insights from across the worlds of construction, instrumentation and robotics.
01/
Align marketing with business goals, driving long-term brand value and stand-out.
This pillar helps address marketing that is:
02/
Harness data to drive decisions and act on improved data visibility.
This pillar addresses marketing where:
03/
Develop deep understanding of customers to foster trust, loyalty, connection and advocacy.
This pillar is for businesses that:
The industrial sector is bursting with innovation. Yet so often, the businesses behind the brilliance haven’t got the tools or skills to communicate the value in those innovations. Because marketing has not been seen as a strategic growth driver. This is now changing, and Marketing for Industry is the essential framework for success.
This whitepaper offers essential insights from other industrial marketing professionals into how industrial marketing can be a core driver of brand value and sustainable growth.
You’ll also learn how the Marketing for Industry framework empowers industrial companies to move beyond transactional tactics and build a marketing strategy that’s strategic, data-informed, and customer-centric.
Gain a comprehensive understanding of the Strategic, Data-Informed, and Customer-Centric pillars that are essential for a winning strategy in industrial marketing.
Access actionable insights and examples from industry leaders who have applied this framework successfully.
Learn how to leverage the 9 principles for success and position your brand to thrive in a rapidly evolving industrial landscape.
In a sector driven by science, technology and precision, traditional marketing falls short. Marketing for Industry is Coda’s proven framework for success in the Industrial sector.
Our strategists use our framework with clients to:
Is your marketing ready for a change?
Marketing for industry
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