Go-to-market strategies and product launches that translate complexity into compelling value, getting your product in front of the right people at the right time.
Great product marketing in the industrial sector needs to go beyond product features. We build comprehensive go-to-market strategies that put the spotlight on your value, not just product capabilities.
Whether you need a whole go-to-market strategy, help with product marketing assets and literature, or to communicate a new product variant, we are on hand – ready to help your products get traction.
01/
We start any product launch with a discovery phase, alongside competitor analysis so that we get to know your products and solutions inside out before diving into the work.
02/
We create a comprehensive strategy, detailing product positioning and initial messaging ideas. The plan will describe how your go-to-market strategy will resonate with your audience.
03/
Our team will develop and refine the ideas presented to you. We work closely with you to make sure we hit the mark with messaging development and asset creation.
04/
We get to work on creating the finalised assets for your product launch marketing campaign. This can include PR and Media, whitepapers, emails, ad creation and more.
05/
We don’t just set a campaign live and forget about it. We keep a close eye on campaign performance, reviewing live data and lead information. Data insights help us make informed adjustments to accelerate results.
06/
The results won’t be a surprise, because we keep you informed throughout, but we pride ourselves on being able to visualise data in ways that help you demonstrate the value of your marketing activity, across all channels.
07/
Manufacturing products often have long buying cycles, which makes a healthy pipeline of leads even more important. Our product marketing services are designed to generate quality leads by providing your content to the right people, at the right time, in the right place. But lead generation is a combination of tactical campaigns and brand awareness, and our lead gen campaigns can work in parallel with product marketing to help build awareness of the value you provide.
“
Great graphical design capabilities – results exceed expectations. Projects are thoughtfully planned in advance. And communication is effective, with regular project status updates and client expectations communicated properly.
David Rubin, Marketing Director, Life Sciences brand
“
The team at Coda has been great to work with. They are responsive, and know industrial B2B. It’s hard to find an agency that really understands what an organization like ours does. It’s refreshing to be able to just dive into projects instead of spending the first few meetings teaching them the business.
Karla Graves, Director of Marketing, Global Industrial electronics & IoT brand
“
Coda goes above and beyond their obligation to serve our digital marketing needs, which includes consultation, elevating the website user experience, search engine optimisation, and content strategy/development. They help us in numerous ways, so that I feel like we can truly call them our marketing partner. In essence, Coda has become an extension of our marketing team.
Jo Calvert Global Marketing Communications Manager, Servomex Group Limited
Marketing for industry
Jonsen House – Top Floor,
43 Commercial Road, Poole,
Dorset, BH14 0HU,
United Kingdom
© Copyright Coda Communications Ltd
