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From market-leading product launches, technical content writing, lead generation programmes or full-service marketing communications partnership, Coda’s industrial and manufacturing marketing solutions have got you covered.

What we do

We make for
the makers

We are a dedicated marketing communications agency serving the global industrial manufacturing and IIoT sector. Our unrivalled heritage and experience means we offer a sought-after combination of deep scientific and technical knowledge, digital expertise and sharp creativity.

About us

The Coda
Difference

We understand what you do, and why what you make matters. You won’t need to spend months explaining your products and solutions to us because we have unrivalled experience across industrial manufacturing, having specialised in it for almost 2 decades.

And being Employee Owned gives us an edge. It means we are a sustainable supplier to you but – more than that – it means that we make your goals, our goals. 

01/

Marketing for industry

A first-of-its-kind framework, designed to help industrial B2B marketers succeed, Marketing for Industry explores the critical intersection of data, brand, and people – often overlooked in industrial marketing. With expert support from Coda, the Marketing for Industry framework has the ability to transform your business goals and priorities into strategic thinking and practical application that lead to results for your business.

02/

Lead generation

Coda’s content-driven lead generation methods will enhance your engagement and leads. We deliver a fully integrated and multi-channel approach that attracts your ideal customers from anywhere in the world. Our in-house digital marketing experts:

  • Optimise your campaigns using real-time data
  • Ensure there is full visibility of leads through the funnel, by integrating with your CRM
  • Create dashboards to make your marketing activity more trackable, giving you results you can trust
Available roles

Job Opportunities

01/

Digital Marketing Campaigns

Reach your audiences no matter what channels they are on. Our team understands the unique digital strategies needed within the industrial sector to create multi-channel, international campaigns that maximise engagement, lead gen and demand capture.

02/

Website design 
& build

Enhance your website performance with our web design, build and optimisation services. We deliver seamless online experiences that makes your website a marketing asset, driving traffic and converting engagement into higher-quality leads and sales opportunities.

Lorum Impson

Sensopart

SensoPart is a leading manufacturer of photoelectric sensors and image processing for factory automation, focused on growing global reach and brand share through a global sales team and third-party distributor network. Core to this growth was the development and improvement of highly targeted product campaigns that generated better quality leads more frequently.

04/

Marketing built for the process industries

Coda offers marketing solutions designed for the unique challenges of the process industries. From complex B2B sales cycles to highly technical products, we help you communicate the value in your products and solutions with clarity and precision.

Whether you’re in chemicals, energy, life sciences or industrial manufacturing, our data-informed strategies and campaigns turn your strengths into market opportunities.

05/

Connected marketing for Industry 4.0 & IIoT

We help Industry 4.0 and Industrial IoT innovators reach the right industrial decision-makers. From smart sensors to connected platforms, we know how to translate complex technology that connects data, software and hardware, into compelling value.

Our marketing strategies are built for the digital transformation of manufacturing; driving leads, building trust, and positioning your brand at the forefront of industry.

01/

Objectives and KPIs set

Focused on improving engagement, growing lead conversation and quality, and setting conversion metrics

02/

Data analysis

Gave insights into the largest friction points preventing SensoPart achieving KPIs and Objectives

01/

Objectives and KPIs set

Focused on improving engagement, growing lead conversation and quality, and setting conversion metrics

02/

Data analysis

Gave insights into the largest friction points preventing SensoPart achieving KPIs and Objectives

03/

Utilising the data insights

Coda created a lead score and workflow automation lead nurture programme to drive engagement and increase SQLs

01/

Marketing
for industry

Our unique framework of 9 key principles that have helped build our clients’ brands for the last 2 decades; focused on the intersection between brand, data and people.

02/

Lead generation

We make your marketing activity work harder, improving awareness of your brand and delivering greater volumes of high-quality inbound leads into your business.

03/

Full service marketing

From brochures to trade shows, websites to emails, press releases to social media – if you need a partner that can do it all, you’ve found us.

04/

Product marketing

Launching your latest innovation? Talk to us about how to craft a winning campaign, backed by creative and positioning that will resonate with your target audience.

We love data

Measurable Results

Increase in contact engagement
0 %
Increased sales-ready leads
0 %
Reduction in cost per lead
0 %
Contacts engaged in two-month campaign period
0
Lead Score Engagement Points added over three-month period
0 +
Contact Conversion Rate, cost Per Contact = 23.14 Euros
0
Hot leads generated, 78 of which were sales-ready leads
0
New contacts generated and attributed
0 +

Million people have seen our campaigns

500+

Million people have seen our campaigns

60+

Million people have seen our campaigns

280

Million people have seen our campaigns

25+

500+

Million people have seen our campaigns

60+

Clients & companies supported

280+

Marketing projects supported

25+

Countries our campaigns have been executed in

Our capabilities

This is what we’re known for

Case Studies

What we've done

Creative Campaigns Case Study

Global Public Relations Case Study

Brand Positioning Case Study

Lead Generation Case Study

Our people

The minds behind
Coda Comms

In manufacturing, you can’t make something amazing without sourcing the best component parts. And similarly, at Coda, the people who make up our team have been carefully selected for their unique value, talents, experience, knowledge and capabilities to deliver what our clients need and more.

Testimonials

Hear from our clients

The Coda marketing communications difference

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We’re industry specialists

We specialise in working with industrial clients operating in the process, monitoring, and manufacturing sectors. Our unrivalled understanding of your world means we have what it will take to achieve your business targets.

We’re industry specialists

We specialise in working with industrial clients operating in the process, monitoring, and manufacturing sectors. Our unrivalled understanding of your world means we have what it will take to achieve your business targets.

Partner with us

Let's Get Started

Why do I need the Marketing for Industry Framework?

The industrial sector is bursting with innovation. Yet so often, the businesses behind the brilliance haven’t got the tools or skills to communicate the value in those innovations. Because marketing has not been seen as a strategic growth driver. This is now changing, and Marketing for Industry is the essential framework for success.